CUDA011

Examine communication and cultural practices in the construction of audiences on digital platforms. We will introduce you to key media concepts used to research and understand digital audiences. You will also engage with and discuss key theories and concepts relating to digital audiences and gain knowledge of the history of audience studies.

You will work individually and in groups to research and learn about the social, historical, cultural and economic aspects of digital sociality. This will also cover how digital and social media have impacted the ways we understand and work with audiences in a contemporary media landscape.

Develop skills in essay writing, digital presentation, and collaborative work, and present the results of their investigations through both group-based and independent research.