ADMI001

Focusing on social, political and economic transformations, this subject explores how contemporary media industries have been shaped and reshaped by the introduction of new technologies and the transnational media flows that result from the introduction of new business models. The subject offers a critical overview of media use, distribution and production through internet platforms and introduces students to contemporary scholarly analyses of technological innovations, media geographies and audiences.

Students are directly engaged with a range of industry problems that have emerged due to the rapid pace of transformation across digital media industries. They explore the impact of digital media in transforming legacy industries and in catalysing the emergence of radically new industries and ways of
doing business. Students gain a critical understanding of cutting-edge transformations across multiple sectors, from entertainment to social media and from government to commerce. They develop capacities for intercultural professional practice and career-readiness through engagement with a range of local and international case-studies.