(CDTC801)

In this hands-on, group-based workshop subject, students learn to apply problem-solving skills typically associated with the design thinking process to areas of interest to communication professionals. Design thinking is an articulated process for generating new ideas in a rapid, structured manner in response to real-world problems. Students use the concept of serious play in a highly interactive and collaborative environment. The iterative process involves stages of empathy building, problem definition, ideation, prototyping, and testing. Student groups work with clients from industry on complex human-centred communication challenges.