CDMM011

This subject responds to the digital media industry’s growing emphasis and reliance on data and metrics as forces of cultural and social organisation that segment and target audiences for a range of purposes, including marketing.

You will engage foundational social media metrics and digital methods while appreciating the ethical issues resulting from producing, measuring, analysing and using digital traces. In addition to introducing core critical and theoretical ideas, you will develop skills in collecting, analysing and reporting on social media metrics.