Generative AI (GenAI) is a form of Artificial Intelligence (AI) that has been ‘fed’ large databases of information and trained to find patterns in that information to recreate human-like text, speech, images, music, code and more. It does this by predicting ‘what comes next’ using patterns, context, and the prompts that we give it. Compared to other AI, GenAI can be said to be ‘creative’ because it produces novel output, whereas traditional AI only identifies patterns.