The Ecology of Public Communication


Students explore the field of public communication and its major areas of practice. They gain an understanding of the role of communication, audiences and environments and contexts of communication in the public sphere, including professional communication practices and issues of integration and convergence. Students learn how public communication, public relations and advertising are conceptualised and practised in various types of organizations and interest groups including organisational communication and marketing communication. They will explore controversies in the field such as social representations, agendas and advocacy, and begin to produce their own work in advertising, public relations and organisational communication including using new media.