Understanding Digital Audiences


This subject encourages students to examine communication and cultural practices within local and dispersed groups and communities. Students are introduced to key concepts for exploring digitally mediated social formations, in order to explore the tensions between approaches to understanding and working with digital communities. They also encounter related concepts and theoretical debates, such as networked collectivism, networked individualism and communicative ecology. Students research and learn about the social, historical, cultural and economic aspects of digital sociality as physical and digital realities at the intersection of lived and mediated experiences. They present the results of their investigations through the use of digital media and written text, through a combination of scholarly and industry-oriented assessments.